Globalization and Behavioral Dynamics: Unraveling the Intricate Tapestry of Change

Abstract

This study explores the multifaceted interactions between globalization and behavioral dynamics, addressing three core dimensions: globalization’s impact on individual values, identity, and behavioral choices; behavioral shifts driven by global events; and cross-cultural differences/commonalities in social norms, moral judgments, and prosocial behavior. Adopting a mixed-methods approach (quantitative surveys across 12 countries, qualitative interviews, and case analyses), the research finds that globalization fosters both transnational cultural identity and tension between traditional and new values (e.g., global citizenship vs. local cultural loyalty). Global events like COVID-19 and the 2008 financial crisis trigger lasting behavioral adaptations—such as increased digital reliance and cautious consumption—with profound implications for global social systems. Cross-culturally, universal moral principles (e.g., honesty) coexist with divergent norms (e.g., family hierarchy), while prosocial behavior (cooperation, altruism) is shaped by both cultural context and global influences. The findings contribute to theoretical frameworks (social learning theory, behavioral economics) and offer practical insights for policymakers addressing global behavioral challenges.​